Candor/ partnered with Poolside Lifestyle Co. to develop a cohesive brand identity and digital presence that captures the company's playful, laid-back personality while establishing a polished and recognizable visual style. Our work began with brand development, including creative direction, logo design, color palette selection, typography, and supporting visual elements. Every detail was thoughtfully designed to reflect Poolside's personality and create a consistent foundation for its marketing and communications.
Building on that identity, Candor/ led the website strategy, design, and development process in Webflow. We mapped the site's structure, designed custom page layouts, integrated branded visual elements, and developed a responsive experience across desktop and mobile devices. Particular attention was given to intuitive navigation, clear service messaging, and strategic calls to action that guide visitors toward connecting with the business. The result is a distinctive brand and digital experience that work together seamlessly, giving Poolside a recognizable identity and a functional platform built to support its continued growth.
See Clouse Quality Construction 
